The audio revolution is in full swing. Audiobook revenue was up more than 17% from 2019; podcast listening rates have increased over 30% in the last ten years. And what you may not know is that audio articles and blog posts are also quickly gaining popularity.
More and more companies are supplementing their long-form content with audio options for their audience. Many people enjoy multitasking. It can be difficult or impossible to read a blog article while at the gym or commuting to work. But audio provides a way for people to be engaged with your content while also staying productive. Here are five reasons you need and an audio blog:
- Audio Broadens your Audience
There may be many people in your target audience that do not have the time to read a long-form blog post. Giving them the option of audio is a solution to the ever-present problem of limited time. Multitasking is the secret to many productive people’s success. Just think of it; you can effectively convey your message to your target audience while they’re grocery shopping, driving, or checking emails.
- Audio Offers a Fresh Content Experience
Many people love to read. However, this is often a leisure activity or an endless task associated with that inbox of emails that need to be read. Often, the option of listening and absorbing audio is a refreshing choice for your target audience. It gives tired eyes a much-needed break and allows the ears to take over for a time. Yet, the information and message are still conveyed just as effectively
- Audio is Great for SEO
Audio SEO optimizes audio content to rank high in search results, very similar to web SEO. Audio SEO is the future. Although still in its infancy compared to web SEO, audio SEO is at the forefront of SEO innovations. It takes careful planning and consistency. But with the proper execution, audio content can be optimized for organic discoverability in search engines.
- Audio Increases Audience Engagement
The average person spends about 30 seconds reading a blog post. That’s only about 10% of the content that gets absorbed. However, listen-through rates(LTR) of audio versions have shown to be around 59%. And long-form content (five minutes or longer) showed the highest LTR of about 70%. Audio can be the most immersive form of media. People tend to connect and trust the sound of another human voice.
- Audio Sets you Apart
There are over 600 million blogs on the internet. Almost every business website has a blog. And there is a reason for that. Businesses with blogs have shown to have 97% more inbound links than those who don’t. Blogging is a very effective way to keep your target audience informed on who you are and what you can do for them. But take your blog to the next level with the option of audio. Harness the force of spoken words alongside the written word. Stand out from the industry jargon.
Audio blogs can be influential. It is a personal and immersive experience. It can reach your audience wherever they are and whatever they are doing. Don’t get left behind in the audio revolution. Learn more about turning your blog into an audio blog by visiting cartermountaincopy.com and scheduling a discovery call today.
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